Kerouac opened a million coffee bars and sold a million pairs of Levi’s to both sexes. Woodstock rises from his pages,” William S. Burroughs once opined. If it is difficult to imagine the curmudgeonly Burroughs, patron saint of the beat movement, enjoying himself at a music festival—he was invariably clad in a three-piece suit and a felt Homburg hat—the grumpy old man was nevertheless onto something. The beatniks of the 1950s, with On the Road author Jack Kerouac as their spiritual master, did indeed give rise to that million pair of unisex jeans—and a million other fashion trends that came to full, wildly eccentric flower at Woodstock.
Festivals are an integral part of youth culture in the United States. It is often seen as the preeminent expression of freedom and fun. Festival goers aren't looking to silently enjoy an evening of music, they are there to connect with new friends, learn something about themselves and most importantly, get noticed. Woodstock was the first festival that really adopted this cumulative identity and its impact on style and culture is still felt today, almost a half century later.
Our brand is inspired by the era of Woodstock but more importantly by the feeling the attendees were chasing - a feeling many still chase today. What one wears to these carnivals of self indulgence often directly effects ones experience. Kimonos, really do make the perfect festival friendly pieces - usually made of a light fabric, perfect for layering and at least ours feature prints that will surely get you noticed.